Resources Library by ANA

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Elisabeth Noelle-Neumann, Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

August 23, 1981

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Janet Schneider

June 15, 1981

Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process

This paper explores a sector of the economy believed to be at the threshold of a fascinating emergence. The sector is constituted of those institutions sponsoring ideas and social issues concepts in contrast to organizations purveying goods and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Seymour H. Fine

June 15, 1981

Defence-inducing advertising

This paper discusses the research applied to the development of the Scottish Health Education Unit's publicity material, and outlines the two major problems incurred. The first is that, unlike much of product advertising, most health publicity is...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: D. S. Leathar

September 1, 1980

Report of working group

The working group concentrated its discussion on two main subjects. These were: 1. The rise of the pressure group and the political and research implications of this. 2. The problems of persuading governments to take action on the findings of social...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Max Hanna

June 18, 1980

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Authors: Karel C. P. Slootman, Andrew Robert McIntosh

June 18, 1980

National dwelling and housing survey

This paper sets a series of large scale Housing surveys commissioned by the Department of the Environment (DOE) between 1977-1979 against the background of a developing national housing policy. It focusses on the particular character and role of the...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Authors: Anthony Eastaugh, P. R. Swallow

June 18, 1980

Social change as counter balance to the technology of our days

In the industrialized modem society developments seem to occur as an autonomous process. They do not of course actually become such. A development in a particular direction is the result of a series of decisions. Behind every decision is a person or...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Jan Terlouw

June 18, 1980

Social change and its implications for policy-making in France

I want to dwell here, focusing on the case of France and drawing upon observational data accumulated by the 3 SC system (COFREMCA System for Monitoring Socio-Cultural Change). I shall begin by attempting to describe, in very broad terms, recent...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Alain de Vulpian

Company: RISC S.A.

June 18, 1980